If Douglas Crockford Don't Care Why Should I?

At the end of this nice Google Tech Talk about Javascript good parts,
listen as Douglas Crockford (creator of JSON) pronounces "JSON"
incorrectly! (i.e. "Jason")

Also listen as various audience members pronounce if correctly... "Jay-SAHN".

http://www.youtube.com/watch?v=hQVTIJBZook

Of course I am kidding - can't you PLEASE stop pronouncing it "Jay-SAHN"???

But why doesn't this bug Douglas as much as it does me???