P&G Goes Direct, More Or Less

Financial Times on Proctor and Gamble's moves toward direct-selling products over the web...

Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies directly to US households, in a potential long-term strategic challenge to its retail partners...

In another indication of the flux, Wal-Mart, P&G’s largest customer, is hiring a strategy executive whose tasks include assessing the potential effect of direct-to-consumer sales by its own suppliers.

Nappies? Oh yeah... Financial Times is a UK publication.